"You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. Peter Feigin: It was, I don't know a better way to say it other than, grassroots. Peter: Well, I made one of the biggest mistakes ever to begin with. We're going to build it locally, regionally, nationally and then internationally. What a great thing. Talk about that relationship that you have with the players. Woodhouse had no idea what to expect. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. Proud of him and all the success. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. If you're going to go look at teams, grab my brother. And if nothing else, like we kind of, I always answer everything pretty simply. Enter your name and email address below and I'll send you periodic updates about the podcast. Thats good. We need to resource this place, like you cant imagine and we need to build an infrastructure that is beyond sound for growth, so not just day one. Whether youre building an arena, whether youre building infrastructure or a team, whether youre dealing with the same problems, it is really powerful to end up with, when you come up with conflict and problems or you need solutions, or you need smart brains to be able to pick up the phone with 5, 10 like-minded people who are dealing with the same stuff. And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? Youve collected all this human capital, both starting and back up. I wanted to be in marketing in sales. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. The Runs roots date to the early 1980s, when Lee became childhood friends with the Feigin brothers. How do we build the baselines? We can expose it as like, "Here, we're the example in Milwaukee." I don't care where you take them from, then we're on a good path." One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. I can come up with a solution, we can figure it out somehow, some way if youve got the right people around you to do it. I didn't need to do anything. Lasry and Feigin met some 20 years ago when Feigin's identical twin brother, Daniel, was coaching Lasry's sons Alex and Zach for an elementary school basketball team in New York City.. Peter: That was the Milwaukee Bucks. You start and now talk about the major, like you said, you got a great human capital person, you got a great CFO. She's a teacher. Peter Feigin: And then I think, the bigger picture is we really have to accelerate becoming the world's team. Jesse the Jet, no question. How do we become attractive and bring more companies here and bring more empty nesters and college graduates and make this a really attractive place to live. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . Be sure and try our new SNOWCAST APP! "He plays with the Bucks 95 percent of the time. Michael Red: The mental health and wellness of the players, right? Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. Im probably like someone who gives everything away. How do we build the plumbing? You know I got my sources. I literally said, "Hey, Giannis, do me a favor. Like the Kees, you're going to hopefully be doing something you love with people you love and working your butt off, but there are expectations. And it was kind of an incredible moment. But that kind of thing. At Bucks Pro Shop, you can find them. And everyone was thrilled when Keefe showed up. Basketball, Bradley Center, Bucks Gaming, ESports, Giannis Antetokounmpo, Greece, Herb Kohl, Jamie Dinan, Jason Kidd, Marc Lasry, Milwaukee, Milwaukee Bucks, NBA, NBA 2K League, Peter Feigin, Scott Walker, wes edens, Wisconsin Entertainment and Sports Center, WNBA Star Breanna Stewart Talks NBA 2K22, Her Sneaker Game And Becoming A Mom, Denver Educator's Inspiring Work With Black Youth Catches Attention Of Jamal Murray, Nikola Jokic, After Doctors Save Coach's Life From Covid, Players Pay It Forward -- And Earn Special Surprise, 'Space Jam: A New Legacy' Has Something For Everyone, Copyright 2023 Sports Media Ventures, Inc. All Rights Reserved, Wisconsin Entertainment and Sports Center. How do you create a hermetically sealed bubble for people to compete in on a campus and all the thousands of touch points, people, logistics and everything? And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. And I know you had a background in marketing and you worked with the Knicks at certain points in your career. Now just, we've talked about your background. By the way I never wouldve said this seven years ago, I think you have to be involved. Now youve been to the top of the mountain. The Run also often doubles as a day care. Our expectation is to win a championship. Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. Whats going on with technology whats going on, even with your experience in the arena. How can we help each other and learn from each other? Because, I mean, you lived here for 11 years and I guarantee you, as great as everybody was, they still thought of you as a Columbus, Ohio guy. Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . And our expectations are to consistently improve and grow as a business and consistently improve on the court and vie for a championship. He's going to sell the team. Thats just my view, Lasry said. Peter Feigin: Just, just listen, just listen. Peter: Weve been married like a hundred years. Let me just throw this out there. And even as the N.B.A. Even though you're at the World of Disney, even Disney after about 10 days, you're ready to get out of Disney no matter where you are. You talked about the head of human capital, and obviously Im proud to say, and Im only saying this with love, youre a native New Yorker like I am and were people, people. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. Talk about the importance of having diversity in the front office particularly. Michael Red: Well, I love you back. We stopped operating. There's no way that the reverence, the likeability and kind of the coolness of the Milwaukee can't be a team and a city that the whole world cheers for in such a big way. And I love your brother. It found him. People who do argue are kind of not allowed back.. What has it meant to you to bet on yourself? You sound super excited about the future. Just my own exposure was mixed in what are best practices for centralized services. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. Search John: It looks amazing. "As we got further along, one of my jobs was to staff up that operation and have a business plan," Feigin remembers. Peter is a native New Yorker. He loved you guys and what the conversation is.". And again, it's kind of the relationship. Theres some great things. Ive been really lucky. Michael Red: Peter, Peter Feigin. And it was a fantasy. Michael Red: Wow. But then theres, in this group weve got 300 full-time people and 250 of them are involved in volunteering. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. You talk about how do people help you think through clutch times. But Feigin also gives credit to video games. Step one was complete. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. I think we had like, "Oh, we had decent amount of African Americans. Weve had Giannis invest in the brewers, which is like. Their experience is basketball. Peter: heres the market. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". Feigin can do all the PR he wants, but the most effective pitch to get fans into the new arena is out of his hands. He captained. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. This kind of like, "Why are we looking at other people's metrics? Just go beyond the scoreboard and championships that you guys get to make in your community, that you are proud of, Peter. Now, he's the chair of the 2017 Greater Milwaukee Heart & Stroke Walk/5K Run, which is Sunday at Veterans Park . It so happens Bucks co-owners Marc Lasry and Wes Edens sent their children to Trevor Day. I talk about it all the time with my wife, with my brother, with everything. The world is incredible. How do we work together? Theres some other attributes, but just take those three is like your best, which, whether youre on basketball or the business side, you die for. (There are perks to being commissioner.) My fantasy, I had two fantasies growing up. It was just such a big deal. Its like, hey, I worry about the execution. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" John: You grew up on the Upper East Side, you are a native New Yorker, your brothers still back there. But it was one of these kind of diversion life lessons that you don't know where life takes you and just take total opportunity for it. Number one, were in the middle of COVID. And I knew who Arthur Ashe was, but I wasn't a big tennis guy and my job was basically being Arthur Ashe's right hand person through. We happen to have like the largest kitchen in the state of Wisconsin. Its like winning the life lottery.. So, people talk about business, it wasn't a slow beat. We're going to have systematic plans that last years instead of events or days or months, and we're going to, we're committed.". I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. White House Chair of My Brother's Keeper Joined to Applaud Nationwide Progress. With a B? Woodhouse recalled asking him. Peter: Married. Peter: John, the best. John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. And I've got to get Mark and Wes on the cast along with Jon. We have resources, we back them up, whatever you need, it's part of it. They called themselves The Magic Three as middle school teammates on the Upper East Side. Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. From 2006-2014, the Bucks only made the postseason twice in eight seasons. Peter: Hes was in consumer products. Peter: Yeah, so I think its here and I think its all about the customization, right. And I really do think like so powerful and so great, because it really accelerated the chipping away of this systematic racism, if nothing else, brought it to the forefront and the top of discussion in mind. Yes, we are shiny toy people want to see how you build a project in time and under budget and how youd manage a project. By the way, part of the culture here and part of the DNA is, before you come in and before you, youve got to want to be involved. Don't talk to me, don't text me, don't come back unless you give me a pair of All-Star socks. Weve got Peter Feigin. Peter: Im fairly, my mom was immersed in data analytics before data and analytics was business intelligence. Michael Red: That's great advice. The one thing that's been impressive for me, being a part of the family, is seeing how you all embrace the city. John: By the way, weve got with us today, Peter Feigin, hes the president of the Milwaukee Bucks. You and I go back since you came back to the Bucks or since you came to the Bucks and you guys have been incredible to me over the years since you've been in a position in Milwaukee and really grateful of our friendship over the years and how the organization has welcomed me back to the organization. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. And I didn't need to get paid. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? I just think were just laughing that its so great to have, we have an ice cream Wednesday where its supposed to be Tuesdays, but we incentivize to ride his ice cream truck around the floor and around the facility to do a break. This is the most, this is fun of life. And you know what their experience is? There's no living room, there's no central square, there's no big public park kind of in the middle of the city. They better know you, they better get you. And I think it was like a checkpoint for us certainly, but for the whole country on like, "Boy, this is one of those inflection points that we've got to make matter in a big way." Here's your Hispanics." Peter Feigin: And I think I kind of have this delusion that there's nothing that I can be a part of, that we can't accomplish. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Its gotten through its first iteration to see where it is. Michael Red: I got my sources. Well, I think again, it kind of goes back to we thought we were this awakened organization because our percentages looked good. He perpetuates a culture that attracts like-minded people to him. The Giannis Effect has been a product of the digital age. You got to think about what the objective is, but I truly do believe, just no is not an answer if you surround yourself with smart people. He is a legitimate superstar who also manages to bring in the European market. Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. We have large sections that you never think about 10 years ago that people hang out at a bar, never have a seat, never, standing room only. "Scott Walker was just at the beginning of a presidential campaign. Michael Red: I don't think there's anybody better. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. And how do we capture that, both digitally and on broadcast? ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. Peter Feigin: Hey, John thanks for having me. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. You can imagine, yes, Id rather be in Miami for 180 days, no question. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. Peter Feigin: These are all massive, huge, systematic problems for generations that we've got to chip away from every day. Even though we just opened up a building two years ago, you're starting in a place where we're going to have some attrition and lose some fans and have to build equity back up and get back to basics of like building ticket sales, building everything else. Talk about that. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. In 2014, Bucks President Peter Feigin lost his father to congestive heart failure. Youre going to actually have to be a decent person and not be toxic. Peter Feigin: And I think it's all how you how you go at it. John: Whos raising their hand saying Dad, were all in with you. How does this work? Giannis Antetokounmpo is the gift that keeps on giving for Bucks' management. This is learning on the job, right? Peter Feigin has been the President of the Milwaukee Bucks since October 2014. The Bucks are one of the 17 teams that is competing in the new NBA 2K League, a necessary decision in Feigin's mind. By form, I think your strength of your network is as strong and as smart as you can possibly be. How do we get the people to try and start the journey to professionalize and really build a gold standard operation. Let them know they're part of the family. And that is one of the best ways to summarize Peter's spirit. You can always have free coffee. We are going to put in the notes Peters email address because he was kind enough to give us that. Franklin & Marshall - Citation Recognizing Honorary Degree Recipient Peter Feigin '92 Franklin & Marshall College Admission About the College Academics Campus Life Athletics Visit Alumni Connections Give Home Academics Commencement Commencement Archive Commencement 2022 2022 Citations and Remarks Citation Recognizing Honorary Degree. There's no right equation. Peter: it worked in such a great way for me and with a magic wand really evolved into one of the most incredible jobs ever. A, if you werent doing this and I know this is a dream job. That can only come from one or two people in the entire organization. John: No question. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. Number one, obviously, because like you said, its rare air, but youre learning on the job. That automatically and having him sign for the next five years, that gives you this springboard that we think. You miss making a game-winning shot. And from your perspective, how was the bubble? So, how do you navigate the ship through waters you've never been through before? So, that part of it was awesome. But this is literally a business based on humans and psychology and emotion and how we feel every day. We had Chris Middleton and Giannis involved in it kind of conceptually, and really fun conversations with Giannis brother Costas had just won for the Lakers the year before. Id been in a big market. And I think with time, you certainly kind of can take that. The most recent All-Star Game voting returns showed Antetokounmpo at 1.48 million votes, trailing only James. John: Hey, Peter. And he said, "Yes, sir. The people part is always tough. Were going to pay you, but hey, youre going to work. Talk a bit about how to do that without bruising anyones ego and keeping everybody happy. One Saturday, they gathered with some of their other pals including dAmboise, who had been playing hoops with them for years and The Run was born. He said it. Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. 1 team in the league, to be the brand representation.' How did that come together? It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. Michael Red: Talk about the process of redeveloping downtown and one who's so in love with Milwaukee and it's like a second home to me, living there for so many years. The entire Saturday morning crew has done a few Zoom calls. The arena was, if the arena didnt happen, nothing happens, and that was a public-private. When Khris was a rookie, I said, "Do you know whose jersey you wearing?" We spend a lot of our time really trying to figure out what are the levers to move the revenue. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. Then I think as we keep exploring and kind of whats happening with online gambling and whats happening with NFTs and whats happening in the ticketing business, that it all evolves with technology, will be really interesting. That's right. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. How do we change the model, and really put new metrics out there, for us to get it? We had a, if you remember, we had a COVID extended season. Like Jeff Eisenband on Facebook. So, that was my one get back to kind of surprise him because I think there were a few spies that were taking pictures of every time I parked in that spot for a second. Its not the right environment for everybody. Peter: Obviously, we have like, all of them are employee resource groups. So, you take away every form of a 20- to 30-year-old's life outside of basketball, you take away their family in a big way and by the way, then you isolate them, in basically like a stay at home kind of mode in the middle of a pandemic and really like social justice, kind of uprising while they're locked into a bubble. "We are literally just scraping the surface of what can come from this," he says. People can find it at, I saw the website, it was Cluckery, cluckery.com, right? And I think the only thing anybody can control is their own effort and kind of their own dreams and where they want to go. Peter Feigin. Its all about your partner, it was one of these opportunities where she was just all in and to her benefit, like I owe her forever because it was, like its been an unbelievable, run and a huge opportunity. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. Players, for 50 nights a year, land at 1:00 or 2:00 in the morning to get home and kind of do what the time balance is. Msgr. Peter Feigin: And how do you rethink your strategies for retail? Peter Feigin: That's right. All of a sudden, 12 months ago, that went upside down, and with Giannis, it literally went international, national, regional, local, which is a great turnaround for us.". Because I hadnt worked in, Id worked in New York city. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. Peter is a serious businessman and a hilarious friend. There's got to be ways to get there. This is the Impact Podcast. I also listen, I thought, and my parents thought both my brother and I were as you can imagine before ADD was actually diagnosed, Peter: for kids our age and stuff, because its still be on impulsive, relentless, like, [inaudible]. His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. 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