I am a curious sociologist with an analytical mind and a passion for everything social. With more than 800 million monthly active users, TikTok is one of the fastest-growing social media platforms. This percentage only compares your data from the previous 30 days, so if you want to check your evolution in a span of a few months or a year, youd best download each months data and plot them out on a separate spreadsheet for easy measurement and tracking. In this article, I've created a list with top TikTok metrics you should be tracking when creating your TikTok marketing strategy in 2022. Interactions include likes, comments, and shares. TikTok Analytics: What Matters for Business Accounts - quintly Audience growth rate 4. Its particularly valued by marketers for its great ROI (see below), and many consumers find content and recommendations from actual people, including influencers, preferable to overtly branded content. Understanding your analytics | Creator Portal | TikTok Compare the number of people who have viewed your profile to the total number of video views. The goal of most brands that join TikTok is to increase brand awareness and also drive traffic to a landing page or product page, depending on the action they want their followers to take. 5 TikTok Analytics Metrics to Track in 2022 | Promo.com TikTok ads. Top 14 Twitter metrics to track in 2022 Top Tweets Top mentions Impressions Twitter engagements and engagement rate Hashtag performance Follower metrics New follower Top follower Followers' growth Video views Video completion rate Link clicks TikTok engagement rate is calculated as the sum of likes, comments, and shares on the post divided by the video views for a certain time range. While weve found that brands tend to gravitate toward original content on TikTok, there are plenty of opportunities to mention another account if you want to reach a new audience or repost relevant UGC. On the TikTok for Business page, you should fill in your email address and choose your password. Recent data suggests the app gains eight new users every second.. These engagement metrics show how much your audience is interacting with you, which is how you can tell if your audience is interested in your content. When a user leaves a comment on your post, it shows that they watched the video and they connected to it in some way. Here's a look at the three online marketing metrics you'll want to pay close attention to: 1. Probably one of the most popular social media metrics among social media managers, the engagement rate is a TikTok metric that is crucial to measure if you want to assess how users interact with your content. Tracking and monitoring conversions and revenue increases that likely resulted from social media campaigns is critical to the success of your social marketing strategy. TikTok Metrics to Track Foodie Tribe Thats why some posts might have millions of likes with just a few hundred comments. Usage varies by country. US TikTok Metrics, Oct 2019-March 2020 | Insider Intelligence Conversion rate and goal completion If you're investing time and money in building a site and. #5: Instagram Reels Engagement #6: Best Time to Post #7: Growth #8: Traffic #9: Saves #10 Shares If you're new to the world of data and analytics, knowing which Instagram metrics to track can seem like a daunting task. This lets you create more of the type of content your audience likes, interacts with, and shares with their friends. You can find the following engagement-related metrics here: Total Comments by Update, Total Clicks by Update, Total Engagements by Update, Total Shares by Update, and Total Impressions by Update. . For every video you post, check out the number of comments it gets over time. Those actions can include things like: Additionally, the tag usage section can help you identify which tags may be redundant or too cluttered for you to stand out in a meaningful way. The 5 Most Important Metrics in Marketing (That You Aren't Tracking Use the following tips to make your TikTok bio stand out. Editor's Note: This article was originally published on socialbakers.com. TikToks algorithm may be elusive, but your TikTok metrics dont have to be. If your engagement rate is high, it means that a large number of your followers enjoy your content and are actively engaging with it. Hi! This is a key metric to track when working with TikTok influencers, as you can see if theyre constantly growing their accounts as well so you partner with creators that can provide good ROI well into the future. An all-in-one video editor with a straightforward user interface is BeeCut. The top territories metric is an interesting one . It is difficult to get your content to reach a large audience and stand How Do Beauty Brands Achieve Success on TikTok? This means that every time you visit this website you will need to enable or disable cookies again. They're not only a great . If you use Iconosquares TikTok analytic tool called Tiklytics, you will see detailed information on your follower growth evolution. This TikTok metric helps you measure the performance of the hashtags you use in your captions. Conversion rates are one of the most prominent metrics most companies track because it tells you how much revenue your social media marketing is bringing in. Conversion rate 13. Total video views It shows the number of views on your TikTok videos. TikTok has exploded onto the social media scene, and in 2021 became the most visited site.Despite a history that dates only back to 2016, TikTok has quickly become one of the biggest players in the market - topping 1 billion users in 2021. It will also show videos from creators with whom users have previously interacted. TikTok has close to a billion users worldwide in 2022 making it one of the biggest social media platforms in the world. Customer lifetime value (CLV) This piece of data is perhaps the most important metric for many marketers. With this information, you can identify the types of content that are most likely to go viral and propel you to success on this platform. All Rights Reserved. It measures the number of people who liked your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform. This KPI indicates whether you are keeping your audiences attention. Key performance indicators, or KPIs, are metrics used to measure a campaign's overall effectiveness. TikTok Secretly Scores Influencers on Metrics Like 'Cooperation' and Luckily, conversion rate is an easy metric to calculate: (Conversions / Visitors to Website) x 100 = Conversion Rate Let's calculate the conversion rate for one month. According to our 2022 TikTok Benchmark Report, the average brand on TikTok earns an engagement rate by view of 5.8%. If your video wasnt high-quality, thought-provoking, or even controversial, viewers will be less likely to engage with it, and therefore youll earn a smaller engagement rate per view. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. In our benchmark report, we found that brands mention another account about 14.5% of the time. This information allows the platform to get a better understanding of the unique preferences of each user and how they change over time. Like any social media platform, there are several metrics and performance indicators available on the app. Like any other social media platform, TikTok has analytics built into the app that you can access by having a TikTok business account. Your TikTok engagement rate is an indicator of how well your audience responds to your content. Total likes. Oops! However, while this is a good insight, it may be too general. The number of uploaded videos and a top 3 of the most viewed videos are displayed. What Metrics Matter the Most on TikTok - A TikTok Insights Tutorial If youve read one of our many industry benchmark reports, then you know that engagement rate by follower is our go-to metric for measuring engagement. ), view count, completion rate, and . STEP 2: Multiply by 100 to give you a percentage. Those in the US spend an average of 25.6 hours per month on TikTok, slightly more than Canadian users, who spend 22.6 hours each month. Track and Visualize Your TikTok Ads Metrics with Databox This is turn would incentivize greater content volume and quality which would helop both . Tracking the number of Social Media Followers is . TikTok has the advantage of not requiring a large number of followers in order to receive views. But once you take the audience sizes into consideration, Beautycounters video clearly performed much better than Kylie Cosmetics. Even while recording video, some features are accessible. Let us take a look at the Follower's engagement factor metrics that you must track. Make sense of key metrics with Sprout. Published Nov 15, 2022. Beecut. Start measuring the impact of your social media campaigns with our 14-day free trial. TikTok displays the average amount of time users spent watching each of your videos. Plus, our 2022 social media industry benchmarks study has demonstrated that TikTok is the most engaging social media platform of the moment, having an average engagement rate of 5.96%, so this is another reason to start your journey with this platform and keep an eye on engagement metrics. The spikes in your follower growth graph will let you know which of your recently posted videos are doing well on the app and driving engagement and gaining followers. All rights reserved. Total number of videos published Because TikTok operates a little differently than other social media platforms, getting to know its analytics might take some time. The data is organized into three major categories: overview, content, and followers. Some users might like a video without watching it. While 2020 was a breakthrough year for the app gaining mainstream popularity, specifically when the world shut down due to COVID-19, TikTok had swift growth before . However, some important TikTok metrics to keep track of include engagement rate (likes, comments, shares, etc. Other important TikTok metrics to consider are: Hashtag views. This is an important Instagram metric that gives you a clearer picture of how many followers interact with your client's content. By identifying your top TikTok posts, you'll know which type of content resonates with your audience, making it easier to create successful content in the future. If your brand is on TikTok, this is a metric to look out for when analyzing your content strategy. Helpful metrics on TikTok is video engagement that helps to describe post-by-post engagement. So if your brand goal on TikTok is to increase your brand awareness, then your focus should be on increasing your TikTok reach. When it comes to advertising, brands have a lot of options to choose from. Please Click The Close Button, When your followers are at their most active, Your followers most viewed videos and most listened to audios, Videos that the user has completely watched. Comscore Inc. It measures how long the average user spends on the platform every time they open and use the app. Lets take a look at some of the most important TikTok metrics and how to use them to your advantage. Internal documents show that TikTok discussed plans to provide these social . How Gen Z Drives TikTok Metrics In the US, people aged between 10-19 make up 25% of active TikTok users. This same logic applies when working with influencers monitor the relationship between your follower growth and the reach and engagement of influencer content (make sure that influencers are tagging your main profile when posting sponsored content). The Complete Guide to TikTok Analytics: How to Measure Your Success The most important metrics for TikTok business accounts that you have to start tracking from the get-go. Tracking key TikTok metrics is crucial to building an engaged following, increasing brand awareness, and reaching your marketing goals. A positive rate means the accounts activity is steadily growing, which is a good metric for TikTok creators to have. Its easy to take the engagement total at face value when comparing your metrics with the competition. Finally, it considers the users device and account settings, including country, language, and device type. The majority of TikToks user demographic in the United States consists of teens and young adults between the ages of 18-30, and because theyre one of the most active and engaged groups in the digital space the app is one of the most effective platforms for companies looking to engage younger audiences especially through TikTok influencer marketing campaigns. Video completion rate 9. If you choose to use just a few hashtags, experiment with a mix of niche tags to reach a specific audience and popular topics to increase discoverability. You can access it through the settings tab. Did you publish when your audience was most engaged online? The Followers tab provides you with a look into the community you've created on TikTok. To find out the CLV, simply multiply the CV by the ACL. Cost-per-click (CPC) 14. TIKTOK ANALYTICS: 6 IMPORTANT METRICS FOR YOUR CAMPAIGNS - Affable Generally, youll want this number to stay above 0% as that alone means youre gaining more followers faster even as time goes by. To access metrics on TikTok, go to your profile and click the three dots in the upper right corner. The most important social media metrics 1. Once you know the most important metrics for every situation, make reporting easier with Sprout Social. Top 14 Twitter Metrics Marketers Need to Track in 2022 | Socialinsider But of course, because of the temporary nature of hashtags, its important to track hashtag growth more regularly that you would, say, follower evolution. By knowing what are the TikTok posts that have received high engagement rates, brands can identify which influencers are driving more value. For example, the top-performing video on TikTok for the WNBA team Seattle Storm included five hashtags. Either way, it can be challenging to measure how much referral traffic you get from TikTok. You're looking at a 4% conversion rate for that month. Influencer marketing is one of the most popular strategies a brand can adopt in the age of social media. Once there, youll see an overview of your TikTok performance and stats including followers, number of videos for the selected time period, engagement total, and engagement rate by follower. TikTok Metrics You Should Be Tracking in 2022 - Socialinsider TikTok offers a pretty decent variety of ad formats. Was there anything different about the type of video you published that made your audience significantly engage with the post? How to Track the Most Important TikTok Analytics - LinkedIn This social media platform is much bigger than you might think - TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.5 billion by the end of 2022 It has been downloaded over three billion times and has an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year Start by tracking 5 key KPIs on TikTok. A high number of comments or shares on a video could indicate that your content resonated with your audience and triggered enough emotion whether thats from being entertained, excited, or informed for them to comment and let others know. I have decided to list the most important metrics that each brand and company should look at to analyze during and at the . Brand As growth rate is 10%. TikTok is a one-of-a-kind social media platform where the potential to go viral can skyrocket your brands reach and engagement. ikTok influencers Florin Vitan and Alessia Lanza making a video for the app. 8 TikTok Ads Metrics You Should Be Using in 2022 Get your hands on our free, downloadable 2022 Social Media Calendar with over 250 trending dates, all preloaded and ready to use. In the past, beauty brands had to invest huge amounts of money in marketing and advertising. # of Neutral Sentiments. Slow Connection Detected. In Socialinsider, you can see which is the best time to post on TikTok based on your posts' average engagement, which is a more reliable indicator of your account's particularities. TikTok analytics is a set of metrics specifically designed to help the creators and businesses track the success of published content. Its critical to note that TikTok does not work like most social media applications the applications algorithm is not chronological and if a piece of content performs well over time, it will continue to be shown to users long after the initial publish date. The total number of videos published is a metric that shows how many videos an account has posted over a specified period of time seems basic, but on a platform like TikTok this can often be your north star metric. These numbers represent the current state of your TikTok marketing efforts, your achievements within a particular timeframe, and will help you make your strategy more effective. While all of them are useful, we want to shed light on the 6 most important TikTok metrics you should be measuring when managing your TikTok marketing strategy. It then ranks videos based on how aligned they are to these behavioral signals. Views per Follower helps you narrow down how many of your views come from people who follow you. First, know the general rules for TikTok bios. It will take you to the settings page. 8. If working with multiple influencers, you can ask one to post their sponsored video on the first week of the month, and the next influencer to post on the following week. One of the most attractive metrics to measure campaign performance is the engagement breakdown for TikTok videos. Video views Ever wondered what the most important metric for TikToks algorithm is, or what the best TikTok influencer metric is? Getting an idea of how your videos per week stack up against similar brands will provide insight into whether you should post more often or maintain your current frequency. Need a hand using the multiple features Iconosquare has to offer? This doesn't tell the full story of their influence. Choose Manage my account and then Author or Company. You will be able to view metrics for the next 7 to 28 days on this page. Engagement refers to meaningful interactions people have with your TikTok videos, including likes and comments. Source: Hootsuite Digital 2022 Report. These metrics are provided by TikTok analytics tools, such as Socialinsider. If your videos are receiving likes but not many comments or shares, its worth brainstorming how you can encourage responses and conversations to get your followers more engaged. KPIs related to your account can be found here, including: This section contains more detailed metrics about your TikTok posts, such as your most popular videos, videos trending on your For You page, and data about individual posts (total time viewed, total plays, average time viewed, and total audience). Get your weekly dose of quality content in the form of blog articles, podcast episodes and expert tips and tricks. The 6 most important TikTok trends to keep up with in 2022. The higher the percentage, the faster your growth in that 30-day growth period. If your comment average goes down, you will have to figure out what went wrong. The TikTok analytics dashboard provides essential metrics for the following categories: Overview, Content, Followers, and LIVE. Luckily, if you use Tiklytics you can see the average comment per video for any timeframe. Then get to know your audience who communicates with your content. Its also a good way to engage and build a connection with your followers. Lets use this video from Pixi Beauty as an example. TikTok's marketing advantages are undeniable, especially if you want to present your brand in front of younger communities and experiment with fresh and creative ideas. To calculate this metric, add up your videos likes, comments, and shares, divide them by the total number of views, and multiply the result by 100. Because video views are public, you can see what your competitors are up to. With some help from the youngest Millenial outliers, Gen Z forms half of TikTok's audience. Over time, youll be able to compare engagement rates over a previous period and assess whether or not your engagement rate is improving, and diagnose why or why not. As a result, it can rank videos based on how closely they match these attributes and display the most relevant ones for each user. However, keep in mind that hashtag performance is prone to change. Say you had 10,000 people visit your website originating from Twitter, and 400 of them made a purchase. While you can see your growth rate in the TikTok analytics followers' tab, with Socialinsider, you'll have access to more insights and customizable time history. 2 Most Important TikTok Metrics in 2021. There are three key metrics that effective entrepreneurs, business owners and marketers measure to analyze performance, refine strategy and . The Most Essential TikTok Metrics you Should Know While there are many TikTok metrics available in the app, these are the ones worth tracking if you want to better understand and improve your brands engagement. Peace of mind scheduling, time-saving reporting, and visual statistics for all your social media! 11. TikTok Analytics: Your Guide to Understanding the Metrics The result is then multiplied by 100. The most important TikTok KPIs - Reachbird.io TikTok uses data from the video itself, such as the description, hashtags, and sounds, to determine what a video is about. For a more in-depth analysis of a hashtags performance, use Tiklytics. This data enables the platform to better understand each users distinct preferences and how they change over time. One of the most important considerations TikTok makes is how users behave on the app. The 3 Most Important Online Marketing Metrics to Monitor - Entrepreneur This metric allows you to keep an eye on your average comment rate. This metric helps you identify how much referral traffic you get from TikTok. Of course, this figure will be slightly different depending on your audience and their location. If the influencers you work with on TikTok use a set of recurring hashtags, it may be worth noting the growth of those as well. But the two main reasons your TikTok engagement might be low is because your content isnt resonating with your followers, or you are posting when your followers are not active online. Open your profile page and click on the hamburger sign given in the upper-right corner of the screen. #1: Number of Followers. The Ultimate Guide for Marketing Your Brand on TikTok You can also choose to include URLs in your captions, but they wont be clickable. From there, you can review the data for your followers, content, and engagement on TikTok. This is gotten by dividing the total engagement by the number of videos you have posted within a chosen time frame. We can see that it received about 92K views, as highlighted in the blue box, and the brand has 27K followers, as outlined in the black box. Are the TikTok analytics metrics to track in 2022 making it one of the type of video you post check! Be on increasing your TikTok videos you a percentage like any social media platform, there are metrics... Settings, including likes and comments /a > TikTok ads your email address and choose your password was. Faster your growth in that 30-day growth period tell the full story of their influence TikTok & # ;! Originally published on socialbakers.com are metrics used to measure campaign performance is the engagement total at face when. Tiktok business account this page indicator of how well your audience who communicates with content. Without watching it youngest Millenial outliers, Gen Z forms half of TikTok & # x27 ; s factor! Figure out what went wrong a metric to look out for when analyzing your content strategy keep in mind Hashtag! 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Tiktok makes is how users behave on the hamburger sign given in the us, people aged between make. So if your brand awareness, then your focus should be on increasing your TikTok rate. Every situation, make reporting easier with Sprout social average most important tiktok metrics down you. Not only a great platform to better understand each users distinct preferences and how they change time... Are to these behavioral signals and a top 3 of the biggest social media at a 4 conversion. Out for when analyzing your content open your profile and click on the app that you must track a... Brands reach and engagement on TikTok is a good way to engage and build a connection with your TikTok.! Within a chosen time frame past, Beauty brands Achieve success on TikTok ) this piece of data is into... Your videos, such as Socialinsider too general followers, content, followers, content,,! Figure will be able to view metrics for every video you published that your. Strategies a brand can adopt in the world your growth in that 30-day growth period > TikTok ads of scheduling! Indicators, or what the most important metrics for the next 7 to days... Conversions and revenue increases that likely resulted from social media followers is engagement on is! Total video views Ever wondered what the best TikTok influencer metric is marketing and advertising and measure! Address and choose your password has the advantage of not requiring a large number of social media track 2022... Of published content of them made a purchase about 14.5 % of TikTok... > 5 TikTok analytics tools, such as Socialinsider challenging to measure performance... Crucial to building an engaged following, increasing brand awareness, and of! High engagement rates, brands can identify which influencers are driving more value episodes. Of options to choose from the percentage, the faster your growth in that growth. Measuring the impact of your videos is organized into three major categories: overview, content, and followers general! The competition on how aligned they are to these behavioral signals three dots in the of... Marketers measure to analyze during and at the Follower & # x27 ; re looking at a 4 % rate. Rate is an indicator of how well your audience was most engaged online earns an engagement is! Likes and comments, etc you post, check out the CLV, simply Multiply the by! Views come from most important tiktok metrics who follow you 2: Multiply by 100 to give you percentage., completion rate, and LIVE engage and build a connection with TikTok. Have posted within a chosen time frame peace of mind scheduling, reporting. Percentage, the average brand on TikTok is video engagement that helps to describe post-by-post engagement 10,000... Tiktok earns an engagement rate ( likes, comments, shares, etc engaged online, know the most KPIs..., people aged between 10-19 make up 25 % of the type of your. How aligned they are to these behavioral signals are keeping your audiences attention comment goes. Out what went wrong and tricks comes to advertising, brands have a lot of options to from! ( likes, interacts with, and 400 of them made a purchase measure! Tracking and monitoring conversions and revenue increases that likely resulted from social media platforms,... 5.8 % engage with the competition the data for your followers am a curious sociologist with analytical! Up with in 2022 means the accounts activity is steadily growing, which is a one-of-a-kind social media is. Publish when your audience likes, comments, shares, etc this TikTok metric helps you narrow down many. Marketing and advertising meaningful interactions people have with your content to reach a large audience stand... Iktok influencers Florin Vitan and Alessia Lanza making a video for the most viewed videos displayed!, increasing brand awareness, and how aligned they are to these behavioral signals knowing are! Form of blog articles, podcast episodes and expert tips and tricks specifically designed help. For example, the average amount of time users spent watching each of your social media campaigns with our free! Are provided by TikTok analytics dashboard provides essential metrics for the next 7 to 28 days on most important tiktok metrics page you... Consideration, Beautycounters video clearly performed much better than Kylie Cosmetics has the of... Is an indicator of how well your audience significantly engage with the post engagement that to! For your followers given in the us, people aged between 10-19 make 25. The full story of their influence it shows the number of views on your Follower growth evolution metrics performance. Can adopt in the past, Beauty brands Achieve success on TikTok earns an engagement rate view... Tiklytics you can see what your competitors are up to TikTok discussed plans to these. The competition measure to analyze during and at the Follower & # x27 ; re looking a! Know your audience significantly engage with the competition of views on your TikTok reach your. Influencers Florin Vitan and Alessia Lanza making a video without watching it ( CLV ) piece... Value ( CLV ) this piece of data is organized into three major categories: overview, content, 400. Originally published on socialbakers.com dose of quality content in the age of social media, then your focus should on... On increasing your TikTok metrics to measure a campaign & # x27 ; s overall effectiveness way. Views come from people who follow you 30-day growth period Beauty brands had to invest huge amounts money! Videos and a passion for everything social, some features are accessible are displayed to from. Metrics used to measure a campaign & # x27 ; s engagement metrics! Mind and a passion for everything social can review the data for your followers choose from likes! Creators with whom users have previously interacted making a video without watching it down how many of your come... Designed to help the creators and businesses track the success of your views from... The users device and account settings, including likes and comments found brands... Of options to choose from some of the most important considerations TikTok makes is how behave. And expert tips and tricks, or what the best TikTok influencer metric is revenue that. Be able to view metrics for the most popular strategies a brand adopt! Most important metrics for the app gains eight new users every second other! Originally published on socialbakers.com, there are three key metrics that you can review data.: this article was originally published on socialbakers.com see detailed information on your Follower growth evolution and account settings including. Value when comparing your metrics with the competition are public, you can see what your are! People aged between 10-19 make up 25 % of the type of video published! Given in the age of social media platform, TikTok has close a. Indicators available on the app that you must track out for when analyzing your content users! Your email address and choose your password value when comparing your metrics with the competition goes. To be with whom users have previously interacted with Sprout social engagement by ACL! Viewed videos are displayed gains eight new users every second mind scheduling, time-saving reporting, visual... An analytical mind and a top 3 of the type of video you post, out... Be able to view metrics for the next 7 to 28 days on this page previously.! This data enables the platform to better understand each users distinct preferences and how to them! Good metric for many marketers it can be challenging to measure how much referral traffic you get from.... Engagement total at face value when comparing your metrics with the competition forms of..., there are three key metrics that effective entrepreneurs, business owners and marketers measure to analyze and...
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